Problems occur in business every day. And generally they can be resolved easily and quickly. If appropriately addressed, the business moves on. However that’s usually not the case with a business problem that involves significant change. In other words, when there is a business transition required or a transformation of the business model, resistance may be high on many fronts. For instance, a deep-rooted systemic condition, downward industry trend, shift of the banking view of an industry or sudden change in competition places an owner at a critical crossroads. Having multiple, viable options may be the difference between a not-so-good and great end result. Paradoxically, finding answers is less about knowing the business than it is about asking the right questions.
We all receive ADVICE.
Quite typically, owners seek some sort of business advice, from a trusted CPA, Attorney, or even fellow business owners and try to work through the situation alone. Quite typically the professionals serving the owner have their own technical bias for what the solution may look like. And that may not be quite as helpful as intended. Emotionally an owner may feel alone and vulnerable to ask for help. They may be stuck, if only in their thinking. And that’s when a Business Advisor can work through options.
Enter David Wimer and INSIGHT.
INSIGHT: Business Advice in an Age of Complexity by David Wimer with Robert F. Everett, Ph.D. is based on David Wimer and his 35+ year career path as an entrepreneur, professional manager and advisor confronting complex financial and emotional circumstances in business. David is an “owner’s advisor”, having owned and operated five very different businesses: Technology, Manufacturing, Franchise, Professional Services and Logistics/Distribution
That canvas provides his universal message: businesses must rapidly adapt to avoid crisis in this age of complexity. To that end, Wimer and Everett wrote INSIGHT for business leaders to use as a guide:
- INSIGHT addresses the process of finding insight in difficult business situations. It is not an “if this, then do that” kind of business book.
- INSIGHT is as much about the emotions owners face in a business crisis as it is about the situation itself.
- In addition to being a valuable business book, INSIGHT is also the personal story of how the author learned to let go of his own biases and preconceptions in a way that allows him to identify unseen opportunities for others.
- INSIGHT looks at crises as opportunities, not just problems. The author sees things that may be “in the way”, rather than fixing something that’s broken.
- INSIGHT embraces the human potential of business, not just the numbers.
As an Advisor to family business owners David Wimer has applied his unconventional wisdom he shares from INSIGHT. His book delivers practical and applicable perspectives, useful to any business leader or professional who serves them. Wimers’ advice has saved his clients millions in cash flow and radically improved enterprise value. INSIGHT delves into the essence of what it takes to make great change occur in the face of incredibly difficult circumstances.
Navigating business transition is not a do-it-yourself project in this age of complexity. It is also not a project for a first-time practitioner or part-time professional. According to Wimer, “Paradoxically, an insider’s view and knowledge may be the biggest detriment to initiating transformational change.” INSIGHT provides a framework for business change and guidance at “transition points” described in greater detail by Wimer and Everett.
INSIGHT further explains the foundations of neuroscience that assist in acquiring insight and for building the momentum to overcome seemingly insurmountable challenges. INSIGHT then clarifies thirteen guiding virtues required of leaders and advisors in transforming critical business situations. INSIGHT is packed full of wisdom and practicality for any business leader.